What Happened To Dr Pepper: Coca-Cola Agreed To Buy It In 1986. A Judge Said No

Dr Pepper is not a Coca-Cola brand only because a federal judge refused to let its own owners sell it: it went national in the 1960s by winning a ruling that it was not a cola, which let Coca-Cola's own bottlers carry it, and by 1986, two leveraged buyouts deep, the company agreed to sell itself to Coca-Cola for 470 million dollars until the FTC and Judge Gesell stopped it, and Coca-Cola refused to promise it would not try again. In this documentary: The 470 million dollar question The body on the table, 1986 Finding one: older than Coca-Cola Finding two: the bottlers' contracts Finding three: not a cola, 1963 Finding four: Canada Dry and the debt Finding five: the 1984 buyout Coca-Cola signs for 470 million Tap water and Judge Gesell The verdict Going Concern is a channel of long-form documentaries about companies, the decisions behind them and how they ended. This one is about Dr Pepper. Questions this film answers: what happened to dr pepper what happened to the dr pepper guy how did dr pepper get its name how much did dr pepper girl make how much did the dr pepper girl get dr pepper guy explained Image credits: Dr Pepper bottles and cans as of 1971.jpg by Click Americana, BY, https://commons.wikimedia.org/wiki/Fi... Dr. Pepper sign in Birmingham, AL.jpg by André Natta from Birmingham, AL, United States, BY, https://commons.wikimedia.org/wiki/Fi... Coca-Cola beverage delivery truck Northville Michigan.JPG by Dwight Burdette, BY, https://commons.wikimedia.org/wiki/Fi... Canada Dry ginger ale bottles.jpg by Lynette, BY, https://commons.wikimedia.org/wiki/Fi... Dr Pepper 0,33l Dose Classic.png by CF496233, BY, https://commons.wikimedia.org/wiki/Fi... North Avenue and Coca-Cola Headquarters - Atlanta, Georgia.jpg by Lee Coursey, BY, https://commons.wikimedia.org/wiki/Fi... Pepsi-Cola - 33046582161.jpg by Drew Tarvin, BY, https://commons.wikimedia.org/wiki/Fi... Coca Cola Delivery Trucks (4184307895).jpg by Tracy Hunter from Spokane, USA, BY, https://commons.wikimedia.org/wiki/Fi... Dr Pepper (897264075).jpg by Rob Young from United Kingdom, BY, https://commons.wikimedia.org/wiki/Fi... 0:00 The 470 million dollar question 0:42 The body on the table, 1986 1:23 Finding one: older than Coca-Cola 3:25 Finding two: the bottlers' contracts 4:33 Finding three: not a cola, 1963 6:15 Finding four: Canada Dry and the debt 7:27 Finding five: the 1984 buyout 8:32 Coca-Cola signs for 470 million 9:25 Tap water and Judge Gesell 11:42 The verdict