From Data to Action: What Giving USA Tells Us About What Matters Most

Philanthropy continues to shape the pace of change within the nonprofit sector—but the dynamics behind that change are shifting. While overall giving remains strong, fewer donors are participating, and expectations for engagement and trust continue to rise. In this webinar, Wendy McGrady, The Curtis Group President and Chief Operating Officer, will explore the latest national fundraising and economic trends, drawing on Giving USA 2026: The Annual Report on Philanthropy. Moving beyond the data, she will share perspectives on how these shifts are influencing donor behavior—and what they mean for fundraising in practice. Grounded in experience working with nonprofits across a range of sectors and communities—including extensive experience in fundraising for the arts—this webinar will focus on how arts leaders can interpret these trends and apply them with greater focus and intentionality. This engaging presentation will provide you with: -Key findings from the data and trends on nationwide charitable giving from Giving USA 2026 -Analysis of giving by primary donor sources, including individuals, corporations, foundations and bequests -Comparison of giving across major nonprofit sectors, with a focus on giving to arts, culture and humanities -Practical recommendations for applying these insights to your fundraising strategy