The TRAGIC Story of Pepsi (It Went Bankrupt Twice)

The Pepsi in your fridge comes from a company that went bankrupt twice, and the pharmacist who invented it lost everything to one bad bet on sugar. 🔔 One brand's real beginning, every day →    / @bigbeginnings   This is the complete story of Pepsi: Caleb Bradham's soda fountain in New Bern, North Carolina, the sugar crash that ruined him, the candy store chain that bought the broken brand for $14,000, and the nickel price war that finally made it famous. We follow Pepsi from the Jim Crow South to a Moscow exhibition where the Soviet leader drank more than six cups, through the Pepsi Challenge, a fighter jet lawsuit and the Number Fever disaster, all the way to today, when KFC is switching to Coca-Cola. 00:00 Bankrupt Twice 02:04 The Boy From Chinquapin 03:49 A Name and a Fortune 06:07 The Sugar Trap 08:53 The Candy Store Rescue 11:58 From the Jim Crow South to Moscow 15:47 Taste Tests, a Fighter Jet and Number 349 19:16 Still Fighting for Every Glass If you want a new origin story every day, subscribe to Big Beginnings. Sources: North Carolina Department of Natural and Cultural Resources; NCpedia (Dictionary of North Carolina Biography); PepsiCo; NCpedia (Encyclopedia of North Carolina); NPR; PepsiCo Form 10-K (SEC); Fox Business; Ralph Lauren Corporation Form 10-K (SEC); CNBC #Pepsi #CompanyHistory #OriginStory This video is a narrated historical retelling. Narration is AI-generated (text-to-speech); all artwork is AI-generated illustration in an archival style and does not depict real photographs of the people or events described. Facts are compiled from public sources.