Giant Screen that Became a Global Business | IMAX story

IMAX and The Odyssey sit at the center of a global premium cinema business built around the giant screen. IMAX began with an engineering problem at Expo '67. It survived years in museums and nearly collapsed in the multiplex era before finding a scalable path through DMR and digital retrofits, backed by revenue-sharing deals. The modern IMAX business model grew around the film format and expanded into China's huge but lower-yielding network. The Odyssey shifted attention back to Christopher Nolan's film cameras. This episode explains how the company grew from a technical experiment to a brand name that attracts thousands of people to just a couple of cinemas around the world, why many talented directors choose to deal with all the hassles of filming IMAX compatible movies and how they were able to make this business model work. Chapters: 0:00 The Odyssey at 3 A.M. 2:28 IMAX Film vs. Digital Rooms 4:46 Expo '67 Leads to IMAX 7:26 IMAX's Museum Years 10:33 IMAX’s 2001 Share-Price Collapse 16:33 Nolan and the 2008 Retrofit 22:49 Inside IMAX’s Film Projector 28:07 How IMAX Makes Money 33:01 China: More Screens, Less Revenue 34:39 The Odyssey Shoots Entirely on Film