Brand Expert Baiba Matisone on Seven Things She Wished She Knew When Starting Out

Baiba Matisone is one of the sharpest minds in brands and branding today. A brand and creative consultant, trainer, founder of the Strategy Pints community, and co-founder of brandLingual - an online learning and co‑learning platform that helps marketers bridge the gap between intuitive, story‑first marketing practice and evidence‑based marketing science. This session covers seven things Baiba wishes she knew as a student and offers wonderful advice and learnings for my students to take as they begin their careers.