Fundraising Strategy for Small Nonprofits: Building Acquisition and Retention Systems

If you want to learn how my company helps nonprofits get more donors, this link will explain. https://www.gofurthertogether.ca/disc... I share more cool and innovative fundraising tips on my LinkedIn. If you want to connect with me, send me a message here:   / mariario   On to this video…. What we will cover in this video: Throwing spaghetti at the wall can't fix broken fundraising systems. On this week's episode of The Small Nonprofit Podcast, Maria Rio, a fundraising expert with over 15 years of experience, shares what it actually takes to turn acquisition and retention into a repeatable system instead of a scramble. You'll learn how to move donors through each stage of the funnel, from total stranger to lifelong supporter, and why retention deserves more of your attention. This episode is Part 1 of Maria's live workshop, "How to Get More Donors, Retain Your Base, and Deepen Their Connection," recorded for a cohort of nonprofit leaders. Connect with Maria on LinkedIn:   / maria-rio-ethical-fundraising   Watch The Golden Circle by Simon Sinek (TED Talk):    • Simon Sinek - The Golden Circle - TedTalks...   Thanks for watching! Maria Book a no pressure chat with us: https://www.gofurthertogether.ca/disc... Connect on LinkedIn:   / mariario   CHAPTERS 00:00 Why No Tactic Can Fix a Broken Donor Funnel 02:11 The Capacity Reframe: Small, Sustainable Fundraising 03:02 What Is a Fundraising System? Systems Thinking Explained 04:07 Why Donors Give: Values Alignment Over Everything 05:20 Inputs, Processes, Outputs: The Fundraising System Breakdown 07:07 Fundraising Inputs: What Your System Actually Needs 09:41 Fundraising Outputs and Feedback Loops 10:18 How the Fundraising Environment Shapes Your Results 11:57 Scaling Up vs Scaling Down Your Donor Acquisition 13:05 Quality Over Quantity: Why 500 Bad Asks Won't Work 14:24 Leading vs Lagging Metrics for Donor Retention 16:08 Major Gifts Take Time: Why Fundraising Isn't Instant 17:27 The Golden Circle: Why Donors Buy Into Your Mission 21:06 Finding Your Ideal Donor Through Values Alignment 22:27 Where to Find Donors Online and Offline 24:47 Donor Entry Points: Matching Message to Relationship Stage 26:19 The Donor Funnel Explained: Awareness to Conversion 27:13 5 Stages of the Donor Journey (Awareness to Purchase) 29:39 Why Donor Retention Is Cheaper Than Donor Acquisition