Product Innovation for Small Business - Paul Block

In this webinar we will first explore different methods to engage in idea generation for new products/services including concept development, shifting context and shifting standing in the result. We will then review how to assess and build the power of new products. In this session we will also topline the six steps to the new product development process, including concept, prototype, assessment, viability, test and launch. We will conclude the webinar with a discussion that identifies the basic measurements to determine success after product launch. Attendees will learn: • Methods for new product/service ideation • Assessing new product/service market power • Six steps to new product/service success • Basic measures to evaluate new product/service success Prior to the webinar please give thought to: • What new products/services are you considering • How do you plan to create a successful new product/service • How do you plan to launch the products/services • How do you plan to measure success Presenter: Paul Block Paul Block is a seasoned Consumer Packaged Goods Executive and Board Director with over four decades of experience revitalizing underperforming businesses, driving profitable growth, and building world-class brands. Known for delivering extraordinary results, Mr. Block has held executive roles including Vice President of Marketing, Chief Marketing Officer, General Manager, Chief Restructuring Officer and Chief Executive Officer across corporate divisions, private enterprises, and public corporations. Renowned for driving innovation and transformation, Mr. Block is a results-oriented leader specializing in building enduring strategies through lean operations, tactical excellence, and high-performance teams. He has held executive roles at Miller Brewing Company, Sara Lee Corporation, Groupe Danone, and Merisant Worldwide, where he led breakthrough innovations and accelerated growth. SCORE offers Free Business Counseling To get free 1-on-1 business counseling or to learn about upcoming SCORE webinars and workshops, please visit our website: https://www.score.org/ct/western-conn... SCORE is a resource partner of the US Small Business Administration and is a 501(c)(3) nonprofit association.