Why Aren’t Gulf Tourists Going to Jamaica?

Today marks the first day of the Arabian Travel Market 2026, and Jamaica is making a major push to attract travelers from the GCC. Despite the region's immense potential, the Gulf currently sends only about 1,500 visitors annually, trailing far behind traditional markets like the UK. Why are Gulf travelers looking elsewhere, and can better air links and visa reforms change that? Jamaica's Minister of Tourism, Hon. Edmund Bartlett, joins Tim Elliott to discuss tourism growth, untapped markets, and resilience lessons learned from putting recovery systems to the test.