Google Ads vs Meta Ads for Dentists: Which One Actually Works?

Henry, Growth Strategist at Bright Dental Marketing, breaks down the fundamental difference between Google Ads and Meta Ads for dental practices. If you're a practice owner trying to figure out where to put your ad budget, this episode will save you thousands in wasted spend. 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: Why most dental practices waste their ad budget (and the one question you need to ask first) The real reason Google Ads CPCs have hit $25+ per click in competitive markets Demand capture vs demand creation: what each platform actually does When Google Ads makes sense (and when it doesn't) Why Meta Ads requires a funnel (and why most practices ignore this) How to calculate real cost per patient using lifetime value Why your Google Business Profile reviews directly impact ad performance When running both platforms actually makes sense (hint: not always) Henry has spent eight years specializing in paid advertising for dental practices. He's seen the same mistakes repeated over and over, and in this episode he walks through exactly how to avoid them. If you want to book a free strategy call with Henry to find out which platform is right for your practice, visit brightdentalmarketing.com.au. 𝗔𝗯𝗼𝘂𝘁 𝗕𝗗𝗠 𝗣𝗼𝗱𝗰𝗮𝘀𝘁: The BDM Podcast is where Australian dental practice owners get straight answers about marketing, compliance, and growth. No fluff, no generic advice, just practical insights you can actually use. Visit brightdentalmarketing.com.au for more resources. 𝗖𝗵𝗮𝗽𝘁𝗲𝗿𝘀 00:00 - Introduction: Meet Henry, Growth Strategist 01:24 - The One Question Most Practices Get Wrong 04:29 - Why Dental Practices Waste Their Ad Budget 05:19 - Why Google CPCs Have Skyrocketed 07:34 - Demand Capture vs Demand Creation Explained 10:41 - When Google Ads Makes Sense 12:13 - The Real Cost Per Patient 13:19 - Why Google Reviews Impact Ad Performance 15:22 - When Meta Ads Is the Better Choice 18:03 - Why Meta Requires a Funnel 21:27 - Where Should You Put Your Money First? 23:50 - When Using Both Platforms Makes Sense 25:23 - Final Takeaway