How His Podcast Won a Multimillion-Dollar Listing Over Other Brokers

Matt Uhler's podcast doesn't pitch anything. It still won him a multimillion-dollar business listing over other brokers, because the sellers had already watched him show what he knows. Want your show handled so it can actually feed the business? https://propodconcierge.com 3 THINGS YOU CAN DO AFTER THIS EPISODE 1. Treat every episode like the sales meeting, because your best prospects watch before they ever call. A multimillion-dollar business interviewed other brokers and chose Matt, in large part because they had already seen how he thinks on his show. Before you publish, ask one question: if my best prospect only saw this episode, would they hire me? 2. Have the conversation your ideal client wants to hear, right in front of them. Matt's one change for any show that isn't bringing in business is clarity of purpose: speak to the people you want to work with so they see you can help them. Write that one client at the top of your next outline and cut any question they would not care about. 3. Put your podcast in the advertising budget, not the hobby column. Matt's rough guess is $1,500 to $1,700 per recording day all in, and one day records 7 to 8 episodes. On the other side, one multimillion-dollar listing he won in large part because of the show will mean a very significant amount of money for his firm when it closes. Budget it like marketing, then ask every new client if they saw the show. In this episode of the Founder Podcast Lab, business broker Matt Uhler, host of What's Your Deal, breaks down how he uses a podcast as a credibility tool instead of a sales pitch. We cover batch recording 7 to 8 episodes in one studio day, a simple promotion plan with clips before and after each release, why consistency matters, how quality got Robert Kiyosaki to say yes, what a professional podcast costs, why he treats it like an advertising budget that compounds, the dry intro mistake he fixed after 60 episodes, how to bring more energy on camera, and why clarity of purpose is the one change that turns a founder podcast into business. Start at 10:57 if you only have five minutes. How a show with no offer still brings in clients, the listing he won over other brokers, and what it costs to run. GUEST: MATT UHLER Matt Uhler is a business broker with 28 years helping people buy, sell, and finance businesses, and an educator who coaches, speaks, and consults with business owners. He hosts What's Your Deal, a weekly show whose guests include Robert Kiyosaki. LinkedIn:   / matt-uhler-a9896612   Website: https://www.ampedsuccess.com/ YouTube, What's Your Deal:    / @ampedsuccess   FROM THE HOST This is the Founder Podcast Lab. I get founders who are using a podcast as a business tool on the show, ask the questions, and distill each guest's expertise into something you can actually use. Prepping outlines, chasing the edit, cutting clips, writing the announcement post, and trying to keep a weekly schedule without a team behind you. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest. Apply here to see if there's a slot open: https://propodconcierge.com 00:00 Cold open 00:59 Matt's offer: the podcast is a credibility tool, not a pitch 02:41 Batching 7 to 8 episodes in one studio day 03:58 The promotion plan: clips before, an announcement, clips after 05:45 How many posts go out around each episode 06:41 How fast the credibility showed up 07:31 A quick word from ProPod Concierge 08:37 How he landed Robert Kiyosaki 09:52 Why quality got Kiyosaki to say yes 10:57 How a show with no offer still brings in clients 11:44 The multimillion-dollar listing he won over other brokers 13:58 What the podcast actually costs 15:33 Why he treats it like an ad budget that compounds 16:58 His biggest mistake: dry, read-out intros 19:50 The fix: outlines, bullet points, and a story arc 20:56 How his team picks clips 22:20 First move if your podcast isn't building credibility 24:27 How to turn up your energy on camera 27:16 The most surprising result 28:04 How he picks guests for What's Your Deal 31:30 Why he guests on other shows 32:22 One change for your next episode: clarity of purpose #FounderPodcastLab #PodcastForBusiness #BusinessBroker #FounderPodcast #PodcastStrategy