Who's Buying the File on You?

Acxiom is a data broker. You can have a file there without ever being its customer. This documentary follows its public documents, customer projects and company replies. The research and official privacy links are below if you want to check your own file. Original investigation: Consumer Reports, CalMatters and The Markup. Research checked October 10, 2026. CHAPTERS 0:00 A file you never signed up for 1:14 What Acxiom collects 3:04 Joining the records 3:55 What a retailer buys 5:21 Disney, banks and insurers 6:49 Health interests and profit scores 8:03 Healthcare marketing audiences 9:11 The information keeps changing 10:17 Ask for your file 11:22 Read the reply 11:56 California's DROP system 12:57 What did they send about me? SOURCES & OFFICIAL PRIVACY LINKS Original investigation https://themarkup.org/privacy/2026/09... File fields and profit scores https://themarkup.org/privacy/2026/09... Published recipient table https://datawrapper.dwcdn.net/1Mz9g/4/ Company replies https://calmatters.org/wp-content/upl... FTC data-broker study (2014) https://www.ftc.gov/news-events/news/... Oregon privacy rights https://www.doj.state.or.us/consumer-... Minnesota privacy rights https://www.ag.state.mn.us/Data-Priva... California DROP processing https://privacy.ca.gov/2026/07/drop-d... Nexxen and Acxiom partnership https://nexxen.com/nexxen-and-acxiom-... Nexxen smart-TV product https://nexxen.com/acr-data/ Liberty London project https://www.acxiom.co.uk/case-studies... Dr. Oetker campaign https://www.acxiom.co.uk/case-studies... HealthVerity marketing audiences https://blog.healthverity.com/discove... Acxiom US privacy notice https://www.acxiom.com/privacy/us/ Acxiom data products https://www.acxiom.com/products/data/ Acxiom Real ID https://www.acxiom.com/products/real-id/ Acxiom official access and opt-out instructions https://www.acxiom.com/privacy/us/con... #databrokers #dataprivacy #privacy #personaldata