How Collin Einertson Built a Logistics Business Without Cold Calling

In this episode of the Builders of Authority Podcast, Adam McChesney sits down with Collin Einertson, founder of STL LTD, to discuss entrepreneurship, relationship-driven sales, resilience, and building a business alongside a demanding career. Adam and Collin first connected in 2020 through an online digital marketing course while Collin was attending chiropractic school. That experience helped spark Collin’s interest in entrepreneurship and eventually led him from chiropractic practice into medical device and spine sales before launching STL LTD. Collin explains how STL LTD provides access to a private logistics network that helps major manufacturers manage domestic and international supply chains. Instead of relying on cold calling, the business grows through personal relationships, trusted introductions, and strategic referral partners. The conversation also explores the emotional highs and lows of entrepreneurship, especially when sales cycles can last more than a year. Collin shares how embracing failure, surrounding yourself with reliable people, learning from experienced mentors, and developing confidence through repetition can help entrepreneurs overcome imposter syndrome. Adam and Collin also discuss balancing a career with business ownership, staying present with family, and learning how to disconnect from work without losing momentum. If you are building a business, developing your network, or learning how to create opportunities through relationships instead of cold outreach, this episode is for you. Timestamps: 00:21 - Podcast Introduction 01:47 - How Host and Guest First Met 07:20 - Launching the Private Logistics Business 08:35 - Target Clients and Logistics Services 11:05 - Balancing a Medical Sales Career with Business Operations 15:20 - Choosing the Right Circle and Older Mentors 18:53 - Overcoming Imposter Syndrome 22:20 - Host Reflects on Agency Growth Milestones 25:38 - Staying Steady for Family and Kids 27:23 - Challenges of Unplugging and Mind Racing 33:57 - Recruiting Referral Partners for Passive Income 37:27 - Importance of Trust in Business Relationships 40:58 - Episode Wrap-Up and How to Connect 🔗 CONNECT WITH ADAM: Facebook https://bit.ly/3td8Pdo Instagram https://bit.ly/3HmCR3m LinkedIn https://bit.ly/3hjU4jq 🔗 CONNECT WITH COLLIN: LinkedIn https://bit.ly/4hrrwod Website https://bit.ly/4hySFUR Instagram https://bit.ly/46S4IYF Facebook https://bit.ly/3TFxoB4 ✉ CONTACT: Email adam@buildauthority.co Website adammcchesney.com Book a call: https://buildauthority.com/contact-us/ About me: I’m Adam McChesney: an entrepreneur and marketer who’s spent the last decade building and scaling service-based businesses. I’ve been on both sides of the table: running companies myself and helping other business owners grow through smarter, more disciplined marketing. I’m the founder of Builders of Authority, where I work with service businesses to improve visibility, strengthen their brand, and build marketing systems that actually perform over time. #BuildersOfAuthority #Entrepreneurship #BusinessGrowth #Logistics #Networking #SalesStrategy #BusinessMindset