Everything is giving us feedback!! - Elizabeth Greenfield Interview

Elizabeth Greenfield spent 25 years as a nurse — 15 of them as a nurse anesthetist — before walking away from a job she loved to build her own functional medicine practice. She was running marathons and triathlons, working 24-hour shifts, and raising two small kids. Her own health was falling apart and every lab came back normal. The answer didn't come from the system she worked inside. It came from a chiropractor who took a different approach, and who told her she already had the credentials to do this work herself. In this conversation, Liz gets honest about: • Why a single blood draw misses most of what's happening in your body • The moment she realised she couldn't keep telling clients to lower their stress while working the most stressful job in the hospital • Rolling out of bed one morning and realising the paycheck had stopped • What a speaking coach meant when she told her, point blank, "you're not ready for this" • Whether her business is "default alive" yet — and her unguarded answer She also tells the story of her first clinical assignment at 20 years old: sitting with a dying woman whose daughter couldn't reach the bedside, and who happened to share her name. ⏱ CHAPTERS 0:00 Cold open 0:25 Introduction 1:34 25 years as a nurse anesthetist 3:57 The health crisis behind the change 5:23 What functional medicine actually is 7:04 Root cause vs. downstream labs 8:12 The chiropractor who saw it first 9:51 Leaving a job she loved 11:36 "I didn't know how to run a business" 15:32 Advice: get clear on the message 16:02 Service over sales 17:07 When you undervalue yourself 19:00 The SBDC and the people who help 20:45 Funding beyond venture capital 23:17 Who she serves: women's hormones 25:53 The vision: speaking internationally 30:26 Speaking is a business of its own 31:58 Staying focused 33:11 Going all in 34:00 Is your business "default alive"? 36:44 The platform — and the book 37:47 Everything is feedback 40:18 The patient named Elizabeth 43:13 Closing 🔗 CONNECT WITH ELIZABETH https://lizgreenfield.com 🎙 ABOUT THE SHOW The Inspiring Founders Podcast — conversations with founders about what it actually takes to build something of their own. Hosted by Mash. Also available as an audio podcast on Spotify. https://www.inspiringfounders.com #InspiringFounders #FunctionalMedicine #FoundersJourney #SmallBusiness #WomensHealth