The Decision That Killed Nokia's Smartphone Empire

Discover why Nokia failed in the smartphone market despite dominating the industry with a 40 percent global market share in 2007. You will learn how the iconic Finnish brand went from manufacturing rubber boots to ruling mobile phones, the impact of the Apple iPhone launch, the famous burning platform memo by Stephen Elop, the nine-month product gap, and the eventual sale of the mobile division to Microsoft for parts. CHAPTERS 0:00 Intro 1:07 1. From Rubber Boots to Ruling the World 2:27 2. The Threat Nokia Couldn't Copy 4:06 3. The Burning Platform 5:49 4. The Nine Months With Nothing to Sell 8:10 5. Selling the House to Pay the Bills 9:32 6. Sold for Parts 11:21 7. The Man Who Wrote the Memo Landed Fine SOURCES (More sources on request.) 1. TechCrunch, "Nokia's Long, Drawn-Out Decline" (2012-12-31). 40% global market share Q4 2007