Defining the New Agency Model w/ Sue Parker, CEO Frank Creative

Jose & Chris talk with Sue Parker a 30-year veteran of modern branding, product innovation, marketing and communications for global brands, local companies, start-ups, and non-profits. Special thanks to our sponsors: Shutterstock - http://www.shutterstock.com/ Media Temple - http://mediatemple.net/ This is Ground - http://thisisground.com/ Todays Guest: Sue Parker Founder of Frank Creative Website: http://frankcreative.com Twitter:   / frankadvice   LinkedIn:   / frankadvice   Annotations -- 02:24 Frank Creative: An alternative model for collaboration. 03:14 The Big Dig: Get to the root of clients wishes, dreams and desires. 05:28 The Process: Defining the soul of a brand. 08:20 The package you create should sell itself. 10:09 Q: How do you see yourself as being different than traditional agencies? 12:15 Q: How to go from a small design practice towards a creative agency? 14:21 Q: What results would you use as a metric for success? 16:38 Q: What are your annual billings? 16:47 Q: Where is the design industry trending? 18:21 Dharma, the pursuit of riches, and quality of life. 19:28 Money is respect. The beginning of financial relationships determine the end.. 20:18 Q: Gross revenue versus margins? 23:05 Q: Do you charge as much to your non-profits as your regular clients? 24:48 Q: Advice for creatives wanting to form a new agency or join one? 26:40 Q: How would you present yourself if we were clients? 27:35 Jose's Final Thoughts: Learn how to wield strategic thinking. 28:07 Chris's Final Thoughts: Focus on strategy, branding, marketing and your goals. 28:40 Q: What would you recommend for making new connections and landing projects? 30:18 Sue's Final Thoughts: Have a strategic business unit. Align yourself with varied skillsets. _________________________________________________ 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools Images courtesy of @Shutterstock === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.