4pm | Becoming The AI Recommendation: What makes AI choose one hospitality business over another?

Your next customer could decide whether to book your hospitality business before they ever visit your website. So, what makes AI recommend you over a competitor? Join Adam Hamadache, CEO and Founder of Formula, for a practical webinar exploring how AI is changing the way guests discover and choose hospitality businesses, and what you can do to improve your visibility. We’ll cover: The key developments in AI search and what they mean for hospitality. Your **AI Shadow™**: the picture AI builds of your business from information across the web. The **C.A.R.B.S framework**, helping you identify the signals that make your business easier to understand, trust and recommend. Five priorities for the next 90 days, from correcting conflicting information to strengthening your website. What the next 18 months could bring as AI moves further into travel planning and booking. Designed for hospitality owners, leaders and marketers, you’ll leave with clear actions and a prompt to explore how AI understands your business compared with your competitors.