Tailwind ~ Lisa Schnare ~ Managing Partner @ ValueSelling Associates, Inc

Lisa Schnare joins Tailwind for a conversation on prospecting, SDR leadership, and building stronger revenue teams from the front lines. We talk about why cold calling and outbound are still critical skills, how to hire for resilience, coachability, curiosity, and presence, why managers need to be clear about the reality of sales from the start, and how strong SDR teams can become a talent engine for the broader organization. We also cover how leaders should diagnose performance issues early, create paths for internal growth, connect sales to the full customer journey, and help full-cycle AEs protect time for prospecting before the pipeline dries up.