Masterclass Prof. Morisset : Live streaming opportunities for luxury brands post Covid-19

Prof. Denis Morisset talks about the live streaming opportunities for luxury brands post covid 19. During this Masterclass, Prof. Morisset shares his thoughts and research on the below topics and then explains the perspectives offered by live-streaming, which has exploded during Covid 19, with very innovative solutions experimented in China in particular: The impact on the luxury & travel industry and its road to recovery The new normal of the Luxury clients and their purchasing behavior Changes in luxury habits of Gen Y & Z The impact on the Chinese luxury consumption Subscribe to our channel for more videos: http://bit.ly/AbonnementESSEC ► Who are we? Founded in 1907 in Paris, ESSEC Business School is a center of academic excellence underpinned by its faculty’s research. The school’s reputation is built on a pioneering spirit that shapes both its scientific ambitions and its pedagogical approach, and is reflected in its extensive alumni community. The mission of ESSEC Business School is to create and disseminate cutting-edge knowledge, to train and develop bold pioneers and influential leaders for both the business world and society as a whole. ESSEC Business School encourages students and participants in its programs to anticipate – and meet – the economic, managerial, social, environmental and ethical challenges of an increasingly uncertain world. The school helps them achieve complex goals by leveraging technology with a human touch. ► Our channel offers testimonies, academic videos from ESSEC Business School such as courses, conferences, seminars, programs informations and all you need to know about us. ► Find us on: Official Website: http://www.essec.edu/en/ ESSEC Knowledge website: http://knowledge.essec.edu Instagram:   / essec_bschool   Twitter:   / essec   Facebook:   / essec   LinkedIn:   / essec-business-school   Google+: https://plus.google.com/u/0/101828483...