The 25-Year Evolution of the SE Series | PRS Guitars

#prsse #seseries #25thanniversary #electricguitar #prsguitars The mission of the PRS SE Series has always been to put quality guitars into the hands of more players. A quarter century later, we're still looking for ways to achieve that goal. Hear from PRS Guitars CEO, Jack Higginbotham, as he breaks down the history, evolution, and future of the PRS SE Series instruments. For more information, please visit: https://prsguitars.com/ Chapters: 00:00 - The Origins of the SE Series 01:35 - The Early Days 02:30 - Finding the Right International Partners 03:37 - Refining the Initial Prototypes 04:42 - Continual Improvement 06:02 - Staying True To Our Goals 07:13 - Becoming the Industry Standard 08:00 - Milestone Moments 09:09 - Driven By the Player's Needs 10:43 - Focused on the Fundamentals 11:47 - One Eye on the Future 13:09 - A Message to Players