How to Create Technical Videos Developers Actually Watch | Reo.Dev x Lumaris Studios

Most DevTool companies are creating product demos, tutorials, webinars, launches, and YouTube content—but very little of it actually gets developers to stop, watch, and engage. So what does it take to create technical videos developers actually want to watch? In this episode of the Reo.Dev podcast, we sit down with **Marco Zivic, Founder & CEO of Lumaris Studio**, to unpack what makes technical video different from traditional video marketing. Marco spent nearly a decade as a software engineer and engineering leader at GitHub before building Lumaris Studio, a video studio focused specifically on technical content for DevTools, DevOps, AI infrastructure, and security companies. We talk about: Why most agencies struggle to explain technical concepts clearly What makes developer-focused video different from traditional marketing video Where video creates the most value in the developer journey How to create technical content that keeps developers engaged Why understanding code matters when producing technical videos The challenges of finding video editors who understand developers How Marco turned 20 cold emails into 5 customers How technical storytelling can influence product adoption and revenue Why AI-generated content makes authentic technical storytelling even more important What DevTool companies should think about when building their video strategy If you're working in **DevTool marketing, developer marketing, DevOps, AI infrastructure, cybersecurity, or technical content**, this episode is for you. 🎙️ Guest: Marco Zivic - Founder & CEO, Lumaris Studio 🎧 Hosted by:** Reo.Dev Subscribe for more conversations on **DevTool GTM, developer marketing, technical content, demand generation, and growth**. #DevTool #DeveloperMarketing #TechnicalMarketing #DevRel #B2BMarketing #ContentMarketing #DeveloperExperience #DevOps #AIInfrastructure