AP Business Unit 2.3: Market Research

How do businesses use customer information to make better decisions? In AP Business 2.3, we cover market research, including primary and secondary research, qualitative and quantitative data, sampling, research questions, hypotheses, data visualization, and competitive research. We’ll also look at how businesses use evidence to support their decisions through the famous New Coke example. Market research is more than collecting information. Businesses also need to understand what the data means and how it should guide their next decision. #APBusiness #APFlores #APStudents #APExam #MarketResearch