#The Leaking Bucket

More leads won't save you. 8 holes are leaking your sales. Institute X spent ₹18 lakh in one season. 6,000 enquiries came in. Only 120 enrolled: a 2% conversion rate, ₹15,000 per admission. At 4%, the same spend gives 240 admissions at ₹7,500 each. Double the students, zero extra spend. The problem was never the leads. It was what happened after they arrived. This video traces one enquiry through the 8 holes that quietly kill lead conversion: slow response, leads scattered across five places, follow-up left to memory, blind lead allocation, the 50-call target, counsellors stuck doing clerical work, no real training, and marketing and sales blaming each other. The story is set in a coaching institute, but the same holes leak in schools, clinics, gyms, retail and every sales team that works enquiries. Chapters 0:00 The enquiry nobody called back 0:24 ₹18 lakh, 6,000 enquiries, 120 admissions 0:47 The wrong diagnosis: 2% vs 4% 1:12 Hole 1: Speed 1:39 Hole 2: Chaos 2:02 Hole 3: Follow-up 2:24 Hole 4: Blind allocation 2:49 Hole 5: The 50-call target 3:22 Hole 6: The clerk trap 3:45 Hole 7: No training 4:11 Hole 8: Blame 4:39 The fix: 4 questions to ask instead 5:08 Which hole is leaking in your business? Stop asking "How many leads did we get?" Check these 4 instead: 1. Who did we call first? 2. How many real conversations did we have, not dials? 3. Which follow-ups are due today? 4. What does one admission, or one sale, cost us by source? The businesses that win won't spend the most. They'll leak the least. Which of the 8 holes is leaking most in your business? Comment the number below, and subscribe for the next fix. Sastava Insights: video essays on the broken systems behind stalled growth, and the blueprints for rebuilding them. Need professional help shaping your system? Reach us @https://www.sastava.in #LeadConversion #SalesTips #BusinessGrowth#business #coaching #skills #managementaccount #corporatetraining #corporategovernance