Google Ads Bidding Strategies: PPC Bid Types Explained & Best Practices
Ryan Moran
0:00 / 0:00
Google Ads Bidding Strategies: PPC Bid Types Explained & Best Practices
4 605 просмотров · 6 лет назад
Ryan Moran
11,3 тыс. подписчиков
4 605 просмотров · 6 лет назад
The Ultimate Explanation of Google Ads Bidding Strategies - Best Practices for Using Manual & Automated Strategies for Your AdWords Campaigns.
Work With Me
http://bit.ly/RyanMarkets
Free Trial of CallRail - No Card Needed!
https://bit.ly/Free_14-Day_CallRail_T...
SUMMARY
Control - Consultants Or DIYers
Manual CPC
Enhanced CPC
80% optimization I'll usually switch to Automated Bidding Strategies
Service-Based Business (local)
Target CPA - Risk Averse
Maximize Conversions - Competitive
Low volume of leads (5-60 leads / month average for businesses) will effect speed of optimization. Low volume will often lead to early volatility in results while data builds up.
Ecomm or SaaS
Target ROAS
Branding
Target Search Impression
Maximize Clicks