Zara Decides What You'll Wear AFTER the Season Starts

Most fashion brands decide what you'll wear next summer up to nine months in advance. Zara decides much of it after the season has already started. This is how one idea, deciding late, built a company that sells almost €40 billion a year, and why the famous "two weeks from sketch to store" is only half the story. Chapters: 0:00 The nine-month guess 0:28 A workshop in A Coruña 1:45 Why fashion bets go wrong 3:02 Decide late 4:32 The two speeds 5:40 Inside the machine 8:38 A faster rival 9:21 Inditex today 9:56 The lesson Sources: Ghemawat & Nueno, "ZARA: Fast Fashion" (Harvard Business School case): https://www.thecasecentre.org/product... Ferdows, Lewis & Machuca, "Rapid-Fire Fulfillment" (Harvard Business Review, 2004): https://hbr.org/2004/11/rapid-fire-fu... Inditex, FY2025 results: https://www.inditex.com/itxcomweb/us/... Inditex, Annual Report 2022: suppliers: https://static.inditex.com/annual_rep... Modaes, "Zara Turns 50": https://www.modaes.com/global/compani... Stratrix, "Zara's two-week myth" (analysis): https://www.stratrix.com/vertical-int... Greenpeace, "The hidden cost of fast fashion": https://www.greenpeace.org/internatio... Figures from the Harvard case describe Zara in the early 2000s. Shein's daily product count is an industry estimate, not an official figure. Narration: AI voice (Chatterbox). Illustrations: AI-generated in a hand-drawn style. Research, script and editing by the channel. Music: "Inspired" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Floating Cities" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Thinking Music" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b... "Dreamer" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/b...