Apple Business Walkthrough for MSPs: What's New & What's Actually Free

Apple Business is live - the free service replacing Apple Business Manager, Apple Business Essentials, and Apple Business Connect. Addigy Apple expert Selina Ali walks MSPs through what actually changed, what's genuinely free, and where you still need a real MDM to manage clients. In this walkthrough: What changed in the move from Apple Business Manager to Apple Business Why dropping the DUNS requirement (EIN now works in the US) opens the door to micro and small clients What's now free: built-in device management, hosted email on your domain, Managed Apple Accounts, brand tools across Maps/Wallet/Mail New roles and access controls, including the new Marketing Admin AppleCare+ for Business vs. AppleCare One — don't mix them up Country-by-country feature availability (and what's US-only) Where Apple Business stops: no Setup Assistant control, no restrictions payload, no enforced FileVault, no multi-client management — and where Addigy picks up Chapters: 5:05 - People management 8:17 - Devices 10:55 - New Management Services 13:20 - MDM Profiles 18:40 - Services + Support 19:02 - Brand Management 21:14 - Ads Overview 21:47 - Email Overview 24:30 - Storage Overview 25:04 - Settings Overview 👉 See how Addigy manages Apple fleets across every client: Addigy | Full-featured Apple MDM Platform 📄 Read the full breakdown: https://addigy.com/blog/apple-busines... 📱 Apple's announcement: Introducing Apple Business — a new all-in-one platform for businesses of all sizes #AppleBusiness #AppleBusinessManager #MSP #AppleMDM #DeviceManagement #Addigy #MacAdmin #AppleIT 0:00 Overview of Apple Business 2:35 Organization setup 5:06 User and role management 8:18 Device enrollment 10:55 Configuring blueprints 13:20 Custom device policies 18:40 Brand and support services 20:49 Email and domain management 24:11 Settings and regional availability