HubSpot vs HighLevel: which CRM should a small business choose?

HubSpot and HighLevel compared for an Australian business owner running one business: what each costs at 1, 3 and 8 people, texting Australian mobiles, Xero and MYOB, support, trials and where customer data is kept. HubSpot is cheaper for a small team and can host data in Sydney, but its own texting can't reach Australian mobiles; HighLevel's can, but it's set up like an agency tool and its pricing pages don't show an Australian texting rate. Tested in October 2026. Prices and features change, so check the page for the latest. Chapters 0:00 Intro 0:40 What it costs at 1, 3 and 8 people 1:32 Built for one business or for agencies 2:07 Texting and calling customers 2:56 Xero and MYOB 3:35 Help, trials and cancelling 4:11 Where your customer data is kept 4:34 Who each one suits