Consumer: Carter's Case Study

Carter's case study. Years of data told Carter's that parents buy kid's clothing based on price, quality and comfort. Carter's has the highest rating in the category for price, quality and comfort, but sales for toddler clothes are lagging. Why? 00:00 Introduction 00:31 The Problem 01:18 Research Findings 02:37 What "That's So Cute!" Really Means 03:46 Toddlers Want to Be Little Adults 05:21 The Solution 06:44 Results & Takeaway