Polling, Democracy, and Trust: Why Opinion Research Matters More Than Ever

Kathy Frankovic and Urpi Torrado discuss the role of polling and opinion research in a time when trust and democracy are under pressure, and why credible public opinion data matters now more than ever. Recorded at Esomar Congress 2026 (2 September 2026). More sessions from this playlist: Esomar Congress 2026: AI, Data Quality & Advocacy #EsomarCongress2026 #Metamorphosis