MBA Social Media and Web Analytics | YouTube Channel Analytics Case Study

📊 MBA 650 – Social Media & Web Analytics | Unit 1 This video presents a data-driven YouTube Channel Analysis of Humanitarian Arts, developed as part of the MBA course Social Media and Web Analytics. The analysis uses YouTube Studio first-party data to evaluate audience behaviour, customer sentiment, brand reputation, marketing performance and growth opportunities. 🔍 What this analysis covers: Introduction • Humanitarian Arts YouTube Channel Profile • Channel background and content positioning 📈 YouTube Analytics • Subscribers and views • Average percentage viewed • Audience retention • Thumbnail CTR • Returning viewers • Traffic sources • Device and audience behaviour 💬 Customer Sentiment Analysis • Positive audience signals • Neutral viewer behaviour • Negative audience signals • Viewer engagement and subscription behaviour 🏷️ Brand Reputation Analysis • Key moments and channel growth • Audience response • Launch performance • Retention and reputation signals 📢 Marketing & Digital Performance • SEO analysis • PPC/organic traffic analysis • Traffic sources • Viewer-to-subscriber conversion • Campaign and conversion analysis 📊 SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats 🚀 Strategic Recommendations • Building a repeatable content series • Improving channel identity • Diversifying traffic sources • Strengthening audience engagement • Developing long-term YouTube growth strategies The analysis is based on YouTube Studio data from 9 September – 6 October 2026, with the limitations of the available sample clearly considered. The channel recorded 23 subscribers, 99 views, 78.5% average viewed and 79.1% stayed-to-watch performance during the analysis period. 🎓 Academic Context Course: MBA 650 – Social Media and Web Analytics Unit: Unit 1 Institution: Kalasalingam Business School, Kalasalingam University Prepared by: Muthuraj S – MBA 'A' Section This case study demonstrates how social media analytics can be applied to evaluate digital audience behaviour, content performance, customer experience and brand growth. 📌 If you are an MBA student, management student, marketing professional, digital marketer or aspiring data analyst, this case study may help you understand how YouTube Analytics can be used for practical business analysis. 👍 Like | 💬 Comment | 🔔 Subscribe #MBA #SocialMediaAnalytics #YouTubeAnalytics #DigitalMarketing #WebAnalytics #MarketingAnalytics #SocialMediaMarketing #CustomerAnalytics #BrandAnalytics #YouTubeMarketing #DigitalMarketingAnalytics #MBAProject #BusinessAnalytics #MarketingStrategy #HumanitarianArts