From Door-to-Door to $500K: Ben Riches on LSA Leads and Subscription Billing

In this episode of the Builders Bible podcast, Alexander Veitch speaks with Ben Riches, founder of Apex Pest Solutions in Louisville, Kentucky. Ben shares his journey from doing door-to-door sales across the country and managing a Utah pest control branch to launching his own company in Kentucky, which is tracking toward $500,000 in revenue in its third year. He breaks down how Apex generated $150,000 in three months through Google Local Services Ads, added an entire route from a single organic Facebook post, transitioned clients to monthly recurring billing to smooth out seasonal winter dips, leveraged offshore virtual assistants for instant call response times, and built a competitive advantage around proactive customer communication. Support our Sponsors: 🤝 Thank you to Jake Frugé Jr of JFJ Holdings. JFJ Holdings helps companies scale and achieve founder-free growth to prepare them for successful exits. Website: https://jfjholdings.com/ and https://www.jakefrugejr.com/ Follow on Instagram:   / jakefrugejr   Connect on LinkedIn: https://www.linkedin.com/company/jfj-... 🤝 Thank you to Ben Jordan of Action Plumbing, Heating, Air & Electric. Action Plumbing, Heating, Air & Electric provides 24/7, dependable plumbing, HVAC, and electrical solutions to homes and businesses across Salt Lake City, Utah. Website: https://actionplumbing.net/ Follow on Instagram:   / benjordanofficial   Connect on LinkedIn:   / action-plumbing   — Chapters: 00:00 Customer Communication in Pest Control 01:10 Sponsor Messages 02:44 Meet Ben from Apex Pest Solutions 03:17 From Door-to-Door Sales to Starting a Business 05:54 Growth So Far and the Road to $2M 07:28 Marketing Through Google, Facebook, and Local Content 10:19 Scaling the Team Without Taking on Debt 12:58 Managing Seasonality and Monthly Recurring Revenue 15:34 Wildlife Services and Building Customer Trust 19:52 Where to Find Apex Pest Solutions Stream on Other Platforms: 🎙️ Spotify: https://open.spotify.com/show/4NTSVBQ... Connect with Andrew: Follow on Instagram:   / theandrewhathaway   Follow on Facebook:   / bighath33   Follow on TikTok:   / theandrewhathaway   Connect on LinkedIn:   / anhathaway   Hathaway Companies Website: https://hathaway-companies.com/ Virtual Assist Website: https://www.virtual-assist.co/ Freedom AI Website: https://freedom-ai.io/ Connect with Ben: Follow on Facebook:   / apexpestky   Apex Pest Solutions Website: https://www.apexpestky.com/ 1️⃣ SUBSCRIBE TO THE CHANNEL 2️⃣ SUBSCRIBE TO ALL STREAMING PLATFORMS 3️⃣ SHARE THIS ON SOCIAL OR WITH A FRIEND #BuildersBiblePodcast #AndrewHathaway #SuccessMindset #Construction #Podcast