The Social Content Planning System Behind My 600K+ Personal Brand

Learn how to build a content calendar you can actually stick to with Sophie Miller’s system for turning content pillars, opinions, and formats into consistent social media posts, even during a chaotic week. *Build your own content system with Sophie (Pretty Little Marketer) + HubSpot’s free Content Calendar Template →* https://clickhubspot.com/lfaa What should you post when you know what you want to be known for, but have no idea what to say on Tuesday? Sophie Miller, founder of Pretty Little Marketer, shares the content planning system behind her personal brand and an audience of 800K+ across LinkedIn and Instagram. In this step-by-step tutorial, Sophie explains how to turn your mission into content pillars, choose the right format for an idea, and build a social media content calendar that keeps you from starting from scratch every week. You’ll learn how to: • Choose content pillars based on your mission and what your audience needs • Turn one idea into four different types of posts • Use Sophie’s “pillar → opinion → format” framework to find your angle • Balance content that builds community with content that helps potential clients understand your value • Organize your content in Notion and schedule posts using Planable or LinkedIn • Start batching content without trying to write an entire month in one sitting Sophie also shares three habits that make your content work harder: opening with a relatable idea before getting specific, sharing the why or how behind your experiences, and building relationships beyond your own posts. Put the framework into practice: Download the free Content Calendar Template from HubSpot + Sophie: https://clickhubspot.com/lfaa This is Part 2 of HubSpot’s four-part personal brand series with Sophie Miller. Part 1 covered positioning: deciding what you want to be known for. Next up: Sophie opens her Instagram account to break down the decisions that helped it grow, and the ones that flopped. Watch Part 1:    • How to Build a Personal Brand From Scratch...   CHAPTERS 00:00 A content system for your personal brand 00:57 Turn your mission into a content calendar 01:39 How to choose your content pillars 03:55 The pillar, opinion, format framework 04:53 Format 1: Short, relatable posts 05:18 Format 2: Explainers that teach 05:36 Format 3: Your experience as evidence 05:56 Format 4: Observations with a point of view 06:34 Who is your content for? Community vs. clients 07:59 Content planning and scheduling tools 08:35 How to start batching your content 09:01 Three habits that make your content work harder 10:00 Your content system, recapped Subscribe to HubSpot Marketing for weekly tutorials, AI marketing strategies, social media tips, and practical workflows to help you grow your business. Subscribe for more HubSpot 🔗 https://clickhubspot.com/t90m 📙 FREE Certification Courses Digital Marketing Certification: 👉 https://clickhubspot.com/od6 About HubSpot HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers. ⚠️ Disclaimer The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #HubSpot #ContentPlanning #PersonalBranding