WRAP Retrofit: why an architecture practice launched a retrofit spinoff with Max Rengifo

Decarbonisation and retrofit are two of the biggest challenges the built environment industry faces. In this episode, Ayo talks to Max Rengifo, Director of WRAP Architects and its new spin-off, WRAP Retrofit, about how a service that started as an aspect of everyday projects became a business in its own right. And what it will actually take to retrofit the UK’s housing stock at the scale the Government is committed to. In this episode we cover: • How retrofit went from being a byproduct of Wrap's projects to its own business, WRAP Retrofit • Why Max and Sean put their idea in front of Kingston University’s MBA students, and the 300 page report it produced • The three main reasons behind splitting into two separate brands • What it takes to get properly accredited in retrofit • Why the UK needs to retrofit one home every 53 minutes to hit government targets • Why talking about moisture and steamed up kitchens works better than acronyms • Max's advice for practices considering more retrofit work Download 101 events and conf ideas I've created an amazing free resource about what to do before, during and after events so you can get more ROI and visibility. Get your copy here (https://www.abbasmarketing.com/resour...) Resources & Links Ayo Abbas (  / ayoabbas  ) - Abbas Marketing (https://www.abbasmarketing.com/) Max Rengifo (  / max-rengifo-wr-ap  ) - WRAP Retrofit (https://www.wrap-retrofit.com/) The Retrofit Academy (https://retrofitacademy.org) Kingston University - Help to Grow (https://www.kingston.ac.uk/study/shor...) UKREiiF (https://ukreiif.com) About the show The Built Environment Marketing Show is hosted by Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 (https://BOOKACALLTOTALKABOUTWORKINGWITHMEIN2026) Ways you can support this show 📲 Share about the show on socia (https://built-environment-marketing.c...) ls 🔗 Follow us on Apple (https://podcasts.apple.com/gb/podcast...) or Spotify (https://open.spotify.com/show/173G51Y...) 📝 Leave us a review on Apple (https://podcasts.apple.com/gb/podcast...) or Spotify (https://open.spotify.com/show/173G51Y...) 💬 Tell a friend about the show who you think will benefit.