Supporting the Next Generation of Award Winners with Rosie di Lecce

Rosie di Lecce has worked with global brands and budgets to match. However, what genuinely excites her is watching a small business win its first award. Rosie, founder of the award winning agency Saia Creative and sponsor of the Best New Business category at this year's Best Business Women Awards, tells us why. Rosie shares the mindset shift that led her to start her own agency, and the three mistakes she sees businesses make time and again. We talk about trust in the marketing industry and Rosie gives her thoughts on why it is being eroded. In a fascinating conversation, Rosie argues why events and offline touchpoints are quietly outperforming social media, and highlights the risks of leaning too heavily on AI for strategy and content. To wrap up, Rosie also explains why she chose to sponsor small businesses specifically, and shares her advice for planning ahead for next year. About Rosie Rosie Di Lecce is a Fractional Marketing Director, Marketing Strategist and founder of Saia Creative, an award-winning boutique marketing and branding agency helping SMEs turn scattered marketing into focused, strategy-led activity that drives growth. With 15 years of experience, Rosie has supported hundreds of clients internationally, from start-ups and SMEs to global brands including Swarovski, Heineken and Kawasaki. Her expertise spans marketing strategy, high-converting copy, campaigns, launches and funnels, combining senior-level strategic thinking with hands-on implementation. Rosie believes effective marketing starts with understanding the business, its audience and its goals. She is also a strong advocate for positive marketing and ethical copywriting, rejecting manipulative tactics in favour of clear messaging and genuine audience connection. {1:30} Why Rosie started her own business 10 years ago. {2:46} How a new business attracts clients. {4:32} The common mistakes made by new businesses. {10:24} The bad advice we see in the marketing world. {15:34} The channels delivering most leads. {18:49} Marketing approaches that stand out. {21:33} Using AI wisely in marketing. {27:35} Where AI will help your business. {30:06} Why Rosie sponsored the Best New Business category at this year's Best Businesswomen Awards. {32:27} What's next for Rosie and her advice to businesses everywhere. Connect with Debbie at: https://thebusinessawardsshow.co.uk https://bestsmeawards.co.uk/ Connect with Rosie: http://www.saiacreative.com/ LinkedIn: https://www.linkedin.com/company/saia... Instagram:   / saia.creative   _____________________________________________________________________ #businessawards #ukbusinessawards #smebusinessawards The Best SME Awards are new for 2026 and are founded by multi-award winning entrepreneur Debbie Gilbert, also the founder of the Best Business Women Awards which has been operating since 2015. They are now considered to be one of the UK’s most prestigious awards for business women. The Best SME Awards will match their quality and ethos and will recognise and reward businesses and their employees from across the UK. The awards cover a wide variety of industries and recognise and reward business talent across the SME business sector. Any business operating in the UK with fewer than 250 employees is eligible to enter. The Best SME Awards shines a spotlight on the exceptional achievements of SMEs across all sectors, recognising the leaders, innovators, and teams whose passion and dedication inspire others. Winning a Best SME Award isn’t just a trophy on your shelf, t’s a mark of excellence that sets you apart. This national recognition validates your credibility and showcases your success. Awards raise your profile, attract new business, and expand your network. Find out more about the awards at— https://www.bestsmeawards.com --We love to connect and share success on social media— Check out our channels here Facebook :   / bestsmeawards   Instagram :  / bestsmeawards   LinkedIn :   / the-best-.  . X:   / bbwomenawards   HASHTAGS #bestbusinesswomenawards #businessawards #ukbusinessawards Music