Building a Challenger Brand Start-Up From Scratch

In this episode of the #Value Podcast, Addition Finance founder Graham Davies sits down with Megan Tan, founder of Yumm Singa, to explore her journey from corporate finance lawyer to food entrepreneur. Megan shares how missing the flavours of Singapore after moving to the UK eventually inspired her to build a brand around bold Singaporean food. The conversation goes beyond the origin story, however, looking at some of the financial realities that come with turning a great product into a scalable consumer business. From raising a friends and family round and deciding how much capital to take on, to managing inventory, forecasting cash flow and preparing for a major retail listing, Megan and Graham discuss the decisions founders face when a young food brand begins to gain serious traction. -------------------- If you’re a founder and want help understanding your finances, preparing for growth, or getting investor-ready, you can book a free call with the Addition team. https://calendly.com/addition_graham/...