Invest in Help and Don’t Let Your Ego Ruin You

Join the waitlist for 20 Days to Future-Proof Your Brand Before 2027 and get the 20-day schedule → https://20days.fourstagesofbrandautho... ========================== ⏰ Timestamps 0:00 - Intro: Why You Need To Invest In Support 2:02 - Do You Have An Ego? 3:01 - Audit Your Brand And Identify The Gaps 4:05 - Investing In Help Isn't Cheating 7:18 - I've Never Had A Mentor 8:20 - Think Of Your Coach As A Mentor 9:21 - Outro: You Can't Do This Alone ========================== Subscribe to the Brand Authority Newsletter → https://www.fourstagesofbrandauthorit... ========================== Business coaching, mentorship and specialist support can be essential when founders and expert service providers want to build stronger brands and scale their businesses. As I develop my roadmap for the rest of 2026 and 2027, I've realised that building a seven-figure brand requires more than determination, expertise and a clear methodology. I've spent years developing my frameworks, building Follow The Phases® and creating the Four Stages of Brand Authority. But that doesn't mean I know everything. There are gaps in my personal brand, business brand, campaign brand and personal development that require outside expertise. One of my biggest realisations is that ego can stop you from accepting the support you need. The contrarian truth is that investing in coaches, consultants and mentors isn't cheating. Trying to do everything yourself could be the very thing limiting your growth. Inside This Video: Why I'm investing more money into coaching and mentorship How ego can block your business growth Why you need to audit your brand before scaling How I'm building my 2027 roadmap Why I've mentored others but never had my own mentor How to identify the right coaches and specialists Why you cannot build a successful brand entirely alone ========================== Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founders and expert service providers turn credibility into visible authority, stronger trust and better opportunities through personal branding, PR, marketing, content strategy and AI. With a decade of experience in strategic communications and media relations, Tariq designs authority systems that integrate branding, marketing and PR to strengthen positioning, reduce buyer risk and increase perceived value. A CIPR Accredited PR Practitioner and PRWeek UK 30 Under 30 honouree, he also mentors emerging practitioners and champions access and representation across the communications industry. Alongside his client work, Tariq is documenting the journey of building a seven-figure brand authority growth agency, Follow The Phases®. He shares the process in real time, offering a transparent look at what it takes to turn expertise into scalable authority and commercial growth. He is also building a community through the Four Stages of Brand Authority, designed for founders and expert service providers who want to strengthen positioning, increase visibility and attract revenue-generating opportunities through authority-led growth. Committed to uploading one video every day for 1,000 days, Tariq began this mission on 1st January 2026. Through this journey, he shares his lived experiences, lessons and strategic insights as he transitions from corporate life to building a business on his own terms, bringing you along for the process in full.