Former Austin Mayor Steve Adler on His New Book Hot Seat — Hot City | Live at the Red Fridge Society

"If you had to pick eight years not to be mayor of Austin, it would probably be 2015 to 2023." In this live Fridgeside chat at the Red Fridge Society in Austin, TX, former Mayor Steve Adler sits down with local founders to discuss his new book, Hot Seat — Hot City. Watch as Adler shares hilarious personal stories from his early days arriving in Austin in 1978, breaks down why Austin uniquely embraces risk and failure like a startup, and reflects on what it takes to steer one of the fastest-growing cities in America through unprecedented change. Thanks to DSE Media for the recording and editing! https://www.dse.media/ Timestamps: 00:00 – Welcome to Red Fridge & Founder Community Intro 01:38 – Introducing Mayor Steve Adler (2015–2023) 03:18 – "Austin was best the day you got here" & The Hole in the Wall 05:33 – 50 Years of Constant Growth & Austin's Culture of Risk 07:20 – Steve Adler's Arrival in 1978 & The Infamous Pimento Cheese Story 09:15 – Public Interest Law, Eminent Domain, & The Path to City Hall #Austin #SteveAdler #AustinTexas #ATX #Startups #UrbanPolicy #Leadership #RedFridgeSociety #HotSeatHotCity