Storytelling in User Research

Storytelling isn't just for communicators — it's central to user research. Stories help uncover insights, make findings intelligible, and drive team action. Read More: Watch Next: Enroll in live training: Subscribe to our weekly newsletter: https://link.nngroup.com/yt-newsletter Follow us and stay connected: Linkedin:   / nielsen-norman-group   Instagram:   / nngux   Threads: https://www.threads.com/@nngux X: https://x.com/NNgroup Bluesky: https://bsky.app/profile/nngroupux.bs... _______________________________________________________ Chapters: 00:00 Intro 00:29 Stories uncover insights 01:38 Stories make insights intelligible 02:07 Stories drive action 03:26 Conclusion