Launching Cars & Money and a Guest that will Break the Internet with Rob Moore & Carl Hartley

If you’re looking to record virtual podcasts, live streams and other content in the best possible quality, try Riverside for free here: https://creators.riverside.com/TheCon... (Use code: CONTENT15 for 15% off any plan) In this episode of The Content Business, Ash & Kane sit down with Rob Moore and Carl Hartley, hosts of the Cars & Money podcast, to break down why personality-led content consistently outperforms polished business media. They discuss what it’s really like interviewing some of the world’s most controversial figures, the responsibility that comes with those conversations, and why unfiltered honesty often drives more engagement than safe, brand-friendly content. Rob and Carl also share behind-the-scenes insights into some of the biggest car creators in the world, why certain personalities dominate attention, and how Cars & Money blends cars, wealth, and real-life experience to attract high-net-worth audiences before the podcast has even officially launched. TIMESTAMPS 00:00 Intro and Cars & Money podcast origin story 03:00 Interviewing controversial figures 07:10 Why car creators dominate attention 11:40 Personality vs production value 16:30 Building demand before launch 22:00 Monetising high-net-worth audiences 28:30 Sponsorship, independence and honesty 35:30 Final thoughts LINKS Cars & Money:    / @carsandmoney_official   Website: https://www.podpartnerships.com Instagram:   / thecontentbusinesspod   Email: hello@podpartnerships.com ABOUT THE HOSTS Hosted by Ashley Morris and Kane Baron, founders of UAE-based content sponsorship agency: Pod Partnerships. They’ve worked with thousands of creators and hundreds of brands, helping both household names and fast-growing startups turn podcast, YouTube, and influencer advertising into a core part of their media strategy. Alongside this, Ashley and Kane have trained over 10,000 podcasters since 2020, going on to directly mentor hundreds of creators to plan, launch, grow, and monetise independent podcasts.