How to Share Your Messy Middle Online Without Burning Out with Nicole Malthaner

How do you share the messy middle of your business online without burning out or losing credibility? In this episode of Dear Creator, I sit down with Nicole of Groovy Social to talk about her burnout story, a soft pivot toward a business that supports her life, and what she’s learned about authentic social media. We cover how to share what you’re going through (and what to keep private), what to do when you feel like a fraud in your own field, why engagement is a two-way street, and the offline habits Nicole uses to protect her time and energy. Nicole is a special sauce concoctor, human-centric marketer, and professional fun-haver who's been navigating entrepreneurship + the as-wonderful-as-it-is-whack online space for the last 5 years. While there's still a LOT of figuring-it-out to do, she's created an inspiring + sustainable relationship with social media, and found what lies on the other side of content that feels "too cringe" to share: opportunities, community, money... but more than that? Self-acceptance, self-trust, and self-love. Through you-coded, feel-good content strategy, she helps founder-led brands create content that feels like an outlet (not a chore), stand out online as their whole-ass selves, and create the kind of connection + impact that lasts long after they’ve logged out. Connect with Nicole:   / groovysocial   free notion content cal template: https://groovy-social.kit.com/4eae702f0a website: https://groovysocial.co/ Have questions or want me to cover something specific? Drop them in the comments or reach out on Instagram @morganmarkowski ABOUT THIS CHANNEL Hi, I’m Morgan, Founder of Markowski Studio and Creator of Soft Pivot®. I help creatives and entrepreneurs pivot out of burnout and build lifestyle-backed businesses that support their freedom and creativity. On this channel, you’ll find vlogs, practical strategies, and more. Edited by Morgan Markowski. LINKS Website / Work With Me: https://www.morganmarkowski.com/ Newsletter: https://morganmarkowski.myflodesk.com... Instagram:   / morganmarkowski   TikTok:   / morganmarkowski