Webinar: Agentic Revenue Operations With the Human Touch

What does it really take to make AI work across revenue operations? In this webinar, Michael Kiruba-Raja, Senior Director,Agentforce Revenue Management at Salesforce is joined by Sasha Morozov, Principal Architect, ideaHelix and Anna Zavalishina, Sales Executive, ideaHelix to explore Agentic Revenue Operations including how businesses can apply AI across complex data, systems and workflows while keeping implementations practical, measurable and trusted. We cover: • Where AI adds real value — and where traditional automation still works better • How agents can reason across ERP, PIM, contracting and other enterprise data • Why successful AI projects need narrow scope, clear outcomes and continuous optimization • The importance of keeping a human in the loop for trust, accuracy and governance • How Salesforce agents can support areas such as catalog management, customer service and invoice queries • The shift toward AI-native delivery, using AI to accelerate development, testing and implementation • How forward-deployed engineering can help organisations navigate security, performance and model selection • What the rapid democratisation of AI means for the future of enterprise technology The key takeaway: agentic AI isn’t about replacing every process with AI. It’s about identifying where reasoning, automation and human oversight can work together to create better business outcomes.