Sergei Kostevitch, Chief Technical Officer ASBIS

ASBIS Middle East, a leading technology solutions provider, is redefining automation through robotics and AI integration. At GITEX Global 2025, Sergei Kostevitch, Chief Technical Officer at ASBIS, shared insights on how the company is revolutionizing smart retail and automation with its innovative Robo Café solution. Key Highlights: • ASBIS introduced Robo Café AOS, a fully automated barista-quality robot coffee system delivering 24/7 service with unmatched precision and consistency. • The system combines hardware, software, hydraulics, and AI to ensure perfect quality and performance in every cup. • Designed with over 12,000 components, the Robo Café demonstrates ASBIS’s strong engineering capabilities and commitment to innovation. • The company plans to expand assembly operations in Dubai to meet regional demand and strengthen local partnerships. • Cloud integration enables remote monitoring and updates across multiple international locations while maintaining strict cybersecurity and data protection standards. By merging robotics, AI, and cloud intelligence, ASBIS is shaping the next wave of smart automation for the retail and hospitality sectors.