Why Food Delivery Apps Are Making Food 70% Cheaper Overnight
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Why Food Delivery Apps Are Making Food 70% Cheaper Overnight
14 293 просмотра · 9 дней назад
Decode with be10X
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14 293 просмотра · 9 дней назад
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Swiggy is raising fees on one app… and building a cheaper version of itself on another.
In this video, I break down why Swiggy launched Toing, how the economics of food delivery are changing, why restaurants are getting frustrated with high commissions, and how Rapido’s Ownly, Zomato and Flipkart are forcing the entire industry to rethink its business model.
Chapters:
00:00 Why Swiggy built Toing
01:40 Why food delivery got expensive
03:30 The money behind every order
05:30 The market Swiggy was missing
07:10 Why restaurants are pushing back
09:20 Rapido Ownly changes the game
11:20 How Swiggy is running two models
13:20 Swiggy already tried this once
15:10 The problems with Toing
16:45 Zomato, Flipkart & the new food delivery war
18:45 The bigger business lesson
20:20 What happens next?
#Swiggy #Toing #SwiggyToing #Rapido #RapidoOwnly #Zomato #FoodDelivery #FoodDeliveryIndia #FoodTech #IndianStartups #StartupIndia #IndianBusiness #BusinessCaseStudy #BusinessStrategy #RestaurantBusiness #CommissionModel #PlatformBusiness #ConsumerBehaviour #DecodeWithBe10X