Mello Yello: How Coca-Cola Tried to Beat Mountain Dew ?

Mello Yello was Coca-Cola’s answer to Mountain Dew — but despite decades on store shelves, it never became the cultural phenomenon its rival did. In this video, we explore the history of Mello Yello, why Coca-Cola launched the citrus soda, how it competed with Pepsi’s Mountain Dew, and why Mello Yello eventually became one of Coca-Cola’s most overlooked brands. From its early marketing and NASCAR connections to the long-running Mello Yello vs Mountain Dew rivalry, this is the story of Coca-Cola’s forgotten weapon in the citrus soda wars. If you enjoy soda history, forgotten brands, Coca-Cola history, and stories about America’s biggest food and beverage companies, subscribe for more. #MelloYello #CocaCola #MountainDew