Add Conditional Questions to HubSpot Forms (2026)

If you're using HubSpot forms and want to ask specific follow-up questions based on how someone answers a previous question, this video breaks down how to set that up step by step. For the sake of example, we used a form almost every service business already has: the contact form. We add one question, "What are you looking for?", and walk through how each answer reveals its own set of follow-up questions, so every visitor only sees the questions that are relevant to them. Your specific form and questions will likely look different, but the setup is exactly the same. You will learn: How to map your questions and follow-ups before you build anything in HubSpot How to create the right properties for each question How to add and organize your questions on a HubSpot form How to build the conditional logic that shows each follow-up question only when it applies CHAPTERS 0:00 Intro 1:01 Step 1: Map your questions 2:43 Step 2: Create the properties 4:38 Step 3: Add the questions to your form 7:06 Step 4: Add the conditional logic 9:31 Pro tip: Route leads based on their answers If you'd rather have this built for you, along with any other HubSpot implementation, that's what we do at Strocido. https://strocido.com