Взлет и падение HD DVD: как Toshiba проиграла «войну форматов» за 18 месяцев и миллиард долларов

HD DVD launched first, cost less to manufacture, and cost less to buy. Sixteen months later Toshiba wrote off 108.5 billion yen and walked away — and the reason had almost nothing to do with picture quality. What no one else is telling you: the company that struck one of the final blows had already quit the disc business. When Netflix went Blu-ray only in February 2008, that was a streaming company voting on which disc got the corpse. In this video: the November 2003 DVD Forum vote that certified Advanced Optical Disc as HD DVD, the DOJ's look at how it passed, the 405-nanometer blue-violet laser, 0.6mm versus 0.1mm substrates, 15/30GB against 25/50GB, the failed 2005 merger talks over BD-J and Microsoft's HDi, HP's rejected compromise, the April 18 2006 launch of the HD-A1 and HD-XA1, the Pentium 4 inside a $499 player, the PlayStation 3 as a Trojan horse Blu-ray deck, the Xbox 360's $199 external drive and its 316,000 units, Blockbuster and Target going Blu-ray in 2007, the reported $150 million Paramount and DreamWorks deal, Transformers, the $300 million high-def slice of a $16 billion DVD market, Netflix streaming's January 2007 launch, Walmart's $98.87 HD-A2, the AVS Forum shutdown, Warner's January 4 2008 press release, the January 14 price collapse, Woolworths, Best Buy, Walmart, Toshiba's February 19 2008 surrender, Universal and Paramount defecting, the 60.2 and 48.3 billion yen breakdown, Sony's $3.3 billion PS3 bill, Warner's Red2Blu program, VC-1, HDi, and China's CBHD. ⏱ Chapters: 00:00 Forty-six days 02:35 The vote that started it 05:37 What $499 actually bought 07:42 The console nobody counted 09:31 Two percent of the market 12:43 Ninety-eight dollars and change 16:34 What quitting cost 18:40 What was actually left 📚 Sources & further reading: • Toshiba consolidated results for fiscal year ended March 31, 2008 — HD DVD operating loss of 60.2 billion yen and withdrawal costs of approximately 48.3 billion yen: global.toshiba investor relations • Toshiba press release, February 19, 2008 — discontinuation of HD DVD development, manufacturing and marketing, with continued after-sales support • Warner Bros. press release, January 4, 2008 — exclusive Blu-ray support from June 2008 • The New York Times, August 21, 2007 — reporting on the Paramount and DreamWorks Animation HD DVD agreements and the approximately $150 million in incentives • The New York Times, February 2008 — Walmart's decision to drop HD DVD, including the Rob Enderle quote • Sony financial disclosures and contemporary reporting on cumulative PlayStation 3 hardware losses of roughly $3.3 billion through March 2008 • NPD Group US player sales data, Q1 2008; Blockbuster (June 2007), Target (July 2007), Best Buy and Netflix (February 11, 2008) announcements • Warner Home Video "Red2Blu" trade-up program materials, April 2009 ⚠️ Disclaimer: Toshiba's loss figures come from its own audited fiscal 2007 results; Sony's PS3 hardware losses are drawn from company disclosures and contemporary financial reporting. The roughly $150 million paid to Paramount and DreamWorks was reported by The New York Times and never confirmed in a public filing — it is treated as a reported figure, not a proven one, and the rumored $250 million Warner offer is unsubstantiated and identified as such in the video. Player teardown specifications and boot times come from 2006 press reviews and vary between accounts. For informational and educational purposes only; company and product names are used under fair use for commentary and historical analysis. Subscribe if you want the filings cited instead of the same recycled story — and settle it in the comments: did you back HD DVD, back Blu-ray, or skip both and buy a $70 upconverting DVD player? HD DVD, Blu-ray, format war, HD DVD vs Blu-ray, Toshiba HD DVD, why HD DVD failed, PlayStation 3 Blu-ray, Xbox 360 HD DVD drive, Warner Bros Blu-ray 2008, high definition disc #HDDVD #BluRay #FormatWar #Toshiba #PlayStation3 #Xbox360 #TechHistory #HomeTheater #Netflix #ConsumerTech