From Instagram Page to ₹535 Crore Brand | The Comet Story

How did two young entrepreneurs with no footwear industry experience turn a simple Instagram page into a ₹535 crore sneaker brand in just 3 years? This is the story of Comet, an Indian sneaker brand founded by Utkarsh Gupta and Dishant Daryani. From identifying a gap in India's sneaker market to using Indian culture, product storytelling, limited-edition drops, direct distribution and community-driven marketing, Comet built a completely different approach to selling sneakers. In this video, we break down Comet's journey, the strategies behind its rapid growth, how it competed with established global brands, and the business lessons entrepreneurs can learn from its execution. #Comet #Sneakers #BusinessCaseStudy #StartupIndia #IndianStartups All content, views, information and opinions shared in our video or channel @voiceofsuryatelugu are my personal interpretation which may be unknowingly biased based on my personal research. I don’t take any responsibility for any miscommunication, misinformation and any action taken by any individual or group based on the information provided in my videos. The content provided in this video is solely for Education purpose only and the video content is not to be considered for making any investment decision. Disclaimer- Some contents are used for educational purpose under fair use. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.