How Walmart ACTUALLY makes money

Walmart keeps only about 4 cents of operating profit on every dollar it takes in. So where does the real money come from? In this video, we break down how Walmart actually makes money: advertising, memberships, its marketplace, fulfillment services, and the data it sells to brands. In this video: Why Walmart's profit margin is so thin How low prices and its own supply chain keep costs down How Walmart Connect, its ad business, grew 46% to nearly $6.4 billion Walmart+ and Sam's Club memberships How the marketplace and Walmart Fulfillment Services earn fees Scintilla, the data product Walmart sells to suppliers Walmart International, Flipkart and PhonePe Which company should we break down next? Tell me in the comments, and subscribe to Behind The Revenue so you don't miss the next one. Voiceover by elevenlabs.io Sources: Walmart FY26 Annual Report (10-K): https://stock.walmart.com/sec-filings... Walmart Q4 FY26 earnings release: https://stock.walmart.com/sec-filings... Walmart Q2 FY27 earnings release: https://www.sec.gov/Archives/edgar/da... Walmart Marketplace fees: https://marketplace.walmart.com/pricing/ Walmart Fulfillment Services pricing: https://marketplace.walmart.com/walma... Sam's Club membership: https://www.samsclub.com/join Figures are from Walmart's fiscal year ended January 31, 2026, and the quarter reported in August 2026. Operating profit per dollar is calculated from reported revenue and operating income. This video is for education and entertainment only, not financial advice. Walmart, Sam's Club, VIZIO, Flipkart and PhonePe are trademarks of their respective owners, and this channel is not affiliated with them. #Walmart #HowWalmartMakesMoney #BusinessModel #Finance #Business