Selling Power: Ad Men and Number 10

Documentary which looks at how Britain's biggest advertising companies promoted the most unattractive product on earth - politicians. From the groundbreaking and controversial 'Yesterday's Men' through to the infamous Tony Blair 'Demon Eyes' campaign, it explores how best to sell power to a cynical public and is told by those who devised the memorable slogans, promotional films and negative adverts that won elections, changed the course of democracy and made their agencies fortunes. Narrated by Lindsay Duncan. From 54:51 you can see what YouTube looked like in 2008. Interviewees: Tim Bell, Moray Maclennan, Robin Wight, David Kingsley, Barry Delaney, Jeremy Scott, Dr Margaret Scammell, Jeremy Sinclair, Johnny Wright, Chris Powell, David Hill, Hugh Hudson, Daniel Finkelstein 16 March 2008