Pee Safe’s Next Big Wellness Move

Within by Pee Safe is expanding beyond feminine hygiene into the broader women’s wellness space, with a focus on supplements designed around women-specific needs. In an exclusive interaction with Richa Fulara, Vatsala Singh , Category Lead, Within by Pee Safe, discusses the brand’s D2C-first strategy, consumer-led product development, portfolio expansion, and plans to build a Rs 100 crore brand. The brand is also looking to expand across Tier 2 and Tier 3 markets while exploring wellness solutions for different stages of women’s lives, including perimenopause and menopause. Read more: https://www.indianretailer.com/interv... #D2C #BusinessNews #Market #Update #WomenWellness #PeeSafe #Within #Wellness #Growth #NewCommerce