The Hidden Economics of Ticket Scalping

The Hidden Economics of Ticket Scalping Ticket scalping turns an $80 ticket into a $500 resale — but how does this business actually work? In this video, we break down the hidden economics of ticket scalping, how resellers profit from sold-out events, why ticket prices explode on the secondary market, and how scarcity, demand, premium seats, and resale platforms shape the ticket business. Business Decoded breaks down the hidden economics, margins, strategies, and business models behind the industries you see every day. Subscribe to Business Decoded for more breakdowns of how businesses really make money.